![]() “I think that we all do an amazing job in business and being a mum or not does not add any credibility or make a difference to what we do. “Eventually, I figured it out and have never used it since.”ĥ. It's an old-fashioned word, mainly used in the 1950s, so I was never 100 per cent sure what she meant,” says Leah Greengarten from branding, graphic and web design company The Elk Group. “I used to work in a PR agency, where the boss wanted everything to dovetail. “It dehumanises a business - why not just refer to people by their names and make them feel part of a broader team? It's not conducive to building relationships,” says Sharon Latour, Marketing Bee.Ĥ. ![]() Yet you still see it everywhere, particularly in relation to anything digital or IT.”ģ. ![]() Solution.“I work in marketing and it's the most overused word,” says Kimberly Palmer, marketing consultant, Brazen Productions.
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